提到員工健康管理，大多數(shù)人第一反應(yīng)可能是定期體檢等醫(yī)療方面的企業(yè)健康福利。實(shí)際上，運(yùn)動(dòng)健身也算是其中一項(xiàng)，因?yàn)橄噍^于付給員工高昂的醫(yī)療費(fèi)用，鼓勵(lì)員工通過(guò)運(yùn)動(dòng)健身保持健康是一種成本更低的方式。

When it comes to employee health management, most people’s first reaction may be medical corporate health benefits such as regular physical examinations. In fact, exercise and fitness is also one of them, because compared to paying employees high medical expenses, encouraging employees to keep healthy through exercise is the lowest-cost management method.

一家英國(guó)的初創(chuàng)公司GoJoe看中了這個(gè)市場(chǎng)。它希望通過(guò)運(yùn)動(dòng)員的明星效應(yīng)，以及滿足企業(yè)員工社交需求，讓用戶能夠在相互比拼的心理之下參與團(tuán)隊(duì)運(yùn)動(dòng)挑戰(zhàn)，從而達(dá)到全年堅(jiān)持健身的目標(biāo)。

A British start-up company GoJoe took a fancy to this market. What GoJoe wants to do is to enable users to participate in team sports challenges under the mentality of competing with each other through the star effect of athletes and meeting the social needs of corporate employees, so as to achieve the goal of maintaining fitness throughout the year.

為了更深入了解人們堅(jiān)持運(yùn)動(dòng)和無(wú)法堅(jiān)持運(yùn)動(dòng)的原因，創(chuàng)始人Will Turner及其團(tuán)隊(duì)與加利福尼亞州斯坦福大學(xué)的教授合作近三年，找出有哪些因素可以讓人們保持健身的動(dòng)力，這些因素中又有哪些可以應(yīng)用在GoJoe上，并嘗試將這些因素組合出一個(gè)公式，而不僅僅依賴于常識(shí)進(jìn)行判斷。

In order to gain a deeper understanding of people's motivation to keep exercising and not to keep exercising, founder Will Turner and his team also worked with professors at Stanford University in California for two or three years to find out what factors can keep people motivated to keep fit. Which of them can be applied to GoJoe, and try to combine these factors into a formula instead of relying on common sense to judge.

在3月底，GoJoe獲得120萬(wàn)英鎊的種子輪融資，這是成立以來(lái)第二輪融資。本輪融資由Superbet Ventures領(lǐng)投，Hellen’s Rock、Animoca Brands以及Michael Carrick（卡里克）跟投——這位前曼聯(lián)足球運(yùn)動(dòng)員也是GoJoe的用戶。

At the end of March, GoJoe received 1.2 million pounds in seed round financing, which is the second round of financing since its establishment. The round was led by Superbet Ventures, with participation from Hellen’s Rock, Animoca Brands and Michael Carrick – the former Manchester United footballer and GoJoe user.

接下來(lái)，GoJoe將會(huì)在B2B領(lǐng)域繼續(xù)擴(kuò)充市場(chǎng)規(guī)模。Will Turner告訴懶熊體育，他聽說(shuō)中國(guó)市場(chǎng)的民眾對(duì)于健身產(chǎn)品有很大的興趣，同時(shí)他也確信，世界上不只有英國(guó)的民眾面臨著巨大的健康危機(jī)。從一個(gè)運(yùn)動(dòng)健身App的角度，GoJoe很樂(lè)意探索中國(guó)市場(chǎng)，不過(guò)當(dāng)務(wù)之急是要發(fā)布國(guó)際化版本（目前只有英文版）。

Next, GoJoe will continue to expand the market size in the B2B field. Will Turner told Lanxiong Sports that he heard that people in the Chinese market are very interested in fitness products. At the same time, he is convinced that not only the British people are facing a huge health crisis in the world, so from the perspective of a sports fitness app GoJoe is happy to explore the Chinese market, but the top priority is to release an international version (currently only in English).

而據(jù)懶熊體育觀察，國(guó)內(nèi)也有部分B2C的App開發(fā)了面向企業(yè)端的業(yè)務(wù)。但從目前情況看，消費(fèi)者端仍有很大的發(fā)展空間，B2B業(yè)務(wù)的需求可能沒有那么多。

According to the observation of Lanxiong Sports, some B2C Apps in China have developed enterprise side businesses. However, as far as the current situation is concerned, there is still a lot of room for development on the consumer side, and the demand for B2B business may not be so much.

一、利用運(yùn)動(dòng)員的明星效應(yīng)，打造社交場(chǎng)景

1. Use the star effect of athletes to create social scenes

Will Turner和Phil Steele于2003年-2006年共同就讀于英國(guó)利茲大學(xué)，兩人是舍友，經(jīng)常和其他朋友一起組隊(duì)進(jìn)行運(yùn)動(dòng)，相互挑戰(zhàn)。大學(xué)畢業(yè)之后，2007年-2008年兩人都進(jìn)入了法學(xué)院繼續(xù)進(jìn)修。工作之后，這種組隊(duì)運(yùn)動(dòng)的愛好保留了下來(lái)，成為老朋友的聚會(huì)方式。他們每年都會(huì)租用一個(gè)體育場(chǎng)地，一起進(jìn)行跳遠(yuǎn)、百米短跑等對(duì)抗性的體育運(yùn)動(dòng)。

Will Turner and Phil Steele studied together at the University of Leeds in the UK from 2003 to 2006. They were roommates and often teamed up with other friends to play sports and challenge each other. After graduating from university, both of them entered the law school from 2007 to 2008 to continue their studies. After work, this hobby of team sports survived as a way to meet old friends. They rent a sports field every year and play confrontational sports such as long jump and 100-meter sprint together.

這也為后來(lái)開發(fā)GoJoe提供了啟發(fā)，他們意識(shí)到，能與某人一起持續(xù)鍛煉或者相互比拼才是令人保持運(yùn)動(dòng)習(xí)慣的最大動(dòng)力。Will和Phil都認(rèn)為，現(xiàn)有的健身App并沒很好地實(shí)現(xiàn)這一點(diǎn)。

This also provided some inspiration for the later development of GoJoe, they realized that being able to continue exercising with someone or competing with each other is the biggest motivation for people to maintain exercise habits. Both Will and Phil agree that current fitness apps don't do this very well.

2017年Will決定跟伙伴創(chuàng)立GoJoe。此時(shí)他們遇到了GoJoe的首席技術(shù)官Constantin Predescu，他是一款足球比賽記錄App——TheFans的創(chuàng)始人。Constantin幫忙打造了產(chǎn)品原型，而Will和Phil設(shè)法從一些奧運(yùn)選手和其他人那里獲取一些早期投資。

In 2017, Will decided to start GoJoe with his partners. That's when they met Constantin Predescu, GoJoe's chief technology officer and founder of TheFans, a football game recording app. Constantin helped build the prototype, while Will and Phil managed to secure some early funding from some Olympians and others.

畢業(yè)后Will和Phil成為體育律師，Phil在一家名為Brabners的公司任職，Will則在Team GB（英國(guó)奧委會(huì)）擔(dān)任高級(jí)律師并從事數(shù)字產(chǎn)品相關(guān)工作，是交付世界上第一個(gè)奧林匹克NFT的團(tuán)隊(duì)的一員。在Team GB任職期間，Will參與了四場(chǎng)奧運(yùn)會(huì)（包括冬奧），同時(shí)參與到跟世界上一些大品牌（Visa、可口可樂(lè)、阿迪達(dá)斯）、奧運(yùn)選手、社交平臺(tái)和健身應(yīng)用程序的合作，為此積累了一些運(yùn)動(dòng)員的聯(lián)系方式。

After graduation, Will and Phil became sports lawyers, Phil worked in a company called Brabners, and Will worked as a senior lawyer in Team GB (British Olympic Committee) and engaged in digital product-related work. He was the one who delivered the world's first Olympic NFT part of the team. During his tenure at Team GB, Will participated in four Olympic Games (including the Winter Olympics), and at the same time participated in cooperation with some of the world's biggest brands (Visa, Coca-Cola, Adidas), Olympians, social platforms and fitness apps, for which he accumulated contact information for some athletes.

2018年，GoJoe正式面世。Will和Phil仍繼續(xù)原來(lái)的工作，直到這個(gè)業(yè)務(wù)開始獲得一些收入，從2020年底開始他們陸續(xù)決定全職發(fā)展GoJoe。

In 2018, GoJoe was officially launched. Will and Phil continued their old jobs until the business started to generate some income, and from the end of 2020 they decided to develop GoJoe full-time.

入駐GoJoe的運(yùn)動(dòng)員，有一些不僅是用戶，而且是天使投資人，比如Alistair Brownlee。Alistair是2012年奧運(yùn)會(huì)和2016年奧運(yùn)會(huì)男子鐵人三項(xiàng)兩屆金牌得主，2006年-2009年在英國(guó)利茲大學(xué)就讀，是Will和Phil的校友。

Some of the athletes who entered GoJoe are not only users, but also angel investors, such as Alistair Brownlee. Alistair is a two-time gold medalist in men's triathlon in the 2012 Olympic Games and the 2016 Olympic Games. He studied at the University of Leeds in the UK from 2006 to 2009 and is an alumnus of Will and Phil.

▲從左往右依次是Phil、Alistair、Will

▲From left to right are Phil, Alistair, Will

作為該投資的一部分，GoJoe獲得了圍繞這些人的一些營(yíng)銷和商業(yè)權(quán)利，可以利用運(yùn)動(dòng)員、奧運(yùn)選手的明星效應(yīng)給GoJoe做廣告。同時(shí)作為用戶，他們會(huì)在GoJoe上更新內(nèi)容，比如發(fā)起團(tuán)隊(duì)運(yùn)動(dòng)挑戰(zhàn)、更新日常訓(xùn)練內(nèi)容。其他用戶可以報(bào)名參與到這些挑戰(zhàn)，與自己喜愛的運(yùn)動(dòng)員在GoJoe的社區(qū)論壇上直接互動(dòng)。

As part of that investment, GoJoe acquired some marketing and commercial rights around these individuals, allowing GoJoe to advertise with the star power of athletes and Olympians. At the same time, as users, they will update content on GoJoe, such as launching team sports challenges and updating daily training content. Other users can sign up to participate in these challenges and interact directly with their favorite athletes on GoJoe's community forums.

GoJoe其實(shí)是為用戶提供了一種更接近他們喜愛的運(yùn)動(dòng)員的方式。Will向懶熊體育透露，這樣的運(yùn)動(dòng)員目前有數(shù)十名。作為一個(gè)B2B App，GoJoe主要面向企業(yè)客戶。一些企業(yè)客戶比如跨國(guó)公司，甚至?xí)ㄥX聘請(qǐng)運(yùn)動(dòng)員成為他們內(nèi)部團(tuán)隊(duì)的一員，并為他們公司提供獨(dú)家的挑戰(zhàn)和個(gè)人內(nèi)容，以激勵(lì)員工堅(jiān)持健身。

GoJoe is actually giving users a way to get closer to their favorite athletes. Will revealed to Lanxiong Sports that there are tens of athletes in total. As a B2B App, GoJoe is mainly for enterprise customers. Some corporate clients, such as multinational corporations, even pay athletes to be part of their in-house teams and provide their companies with exclusive challenges and personal content to motivate their employees to keep fit.

二、專注于B2B市場(chǎng)，謀規(guī)模增長(zhǎng)

2. Focus on the B2B market and seek scale growth

除了運(yùn)動(dòng)員，在Team GB工作期間，Will在與一些社交平臺(tái)和健身應(yīng)用程序合作時(shí)，也發(fā)現(xiàn)GoJoe的產(chǎn)品理念大有可為。

In addition to athletes, when working with Team GB, Will also found that GoJoe's product concept has great potential when cooperating with some social platforms and fitness applications.

Will告訴懶熊體育，目前現(xiàn)有的上千種App都沒能很好地解決“讓人們保持一個(gè)全年健身的動(dòng)力”這個(gè)問(wèn)題?！皩?duì)于每個(gè)人來(lái)說(shuō)，影響健身的因素都不相同，我們嘗試將這些因素組合出一個(gè)公式，應(yīng)用在GoJoe上，但目前還在探索階段?！?Will表示。

Will told Lanxiong Sports that none of the thousands of existing apps can solve the problem of "keeping people motivated to exercise throughout the year". "For everyone, the factors that affect fitness are different. We try to combine these factors into a formula and apply it to GoJoe, but it is still in the exploration stage." Will said.

為此，Will的團(tuán)隊(duì)與加利福尼亞州斯坦福大學(xué)的教授合作研究，最終他們發(fā)現(xiàn)，競(jìng)爭(zhēng)的程度、難度的大小、人群之間聯(lián)系的頻率這三樣因素可以用在GoJoe功能的開發(fā)上。

To this end, Will's team cooperated with professors from Stanford University in California to conduct research, and finally they found that three factors, the degree of competition, the degree of difficulty, and the frequency of contact between groups, can be used in the development of GoJoe functions.

Will指出，影響動(dòng)力的因素其實(shí)來(lái)源于心理，所以要想辦法讓人們?cè)敢馐褂眠@個(gè)App去健身。

Will pointed out that the factors that affect motivation actually come from psychology, so find a way to make people willing to use this app to exercise.

最初GoJoe想做成一個(gè)面向C端的健身應(yīng)用，然而這個(gè)領(lǐng)域已有太多同類產(chǎn)品，Will沒有想到很好的方法能說(shuō)服用戶使用GoJoe。于是他將目光投向企業(yè)端的B2B市場(chǎng)。將GoJoe定位為一款利用運(yùn)動(dòng)員影響力并且社交屬性更強(qiáng)的產(chǎn)品，Will認(rèn)為這在目前市場(chǎng)上是空白的，尤其在企業(yè)端有很大的機(jī)遇，因?yàn)槿澜绾芏嗥髽I(yè)（不管是大型還是小型企業(yè)）都很愿意通過(guò)運(yùn)動(dòng)健身社交的方式增進(jìn)員工之間的交流，提升員工福利。

Initially, GoJoe wanted to be a consumer-oriented fitness application, but there are too many similar products in this field, and Will did not think of a good way to persuade users to use GoJoe. So he turned his attention to the B2B market on the enterprise side. Positioning GoJoe as a product that utilizes the influence of athletes and has stronger social attributes, Will believes that this is a blank in the current market, especially on the enterprise side, because many companies around the world (whether large or small) Enterprises) are very willing to enhance communication among employees and improve employee benefits through sports, fitness and social networking.

“我們從這個(gè)角度切入，開始聯(lián)系企業(yè)，那些希望員工保持健身動(dòng)力的企業(yè)也開始找我們。相對(duì)于步數(shù)挑戰(zhàn)的App，GoJoe是一個(gè)獨(dú)一無(wú)二的模型，更具創(chuàng)新性和趣味性。在過(guò)去兩三年里，我們的模型也有了一些演變。” Will說(shuō)。

"From this perspective, we started to contact companies, and those companies that wanted their employees to maintain fitness motivation also began to approach us. Compared with the step-counting app, GoJoe is a unique model that is more innovative and interesting. In the past two or three years, our model has also evolved a bit." Will said.

目前，在GoJoe的企業(yè)用戶中，不乏大企業(yè)，而且有些大企業(yè)還是早期用戶，比如PWC、Amazon、PayPal。企業(yè)用戶的數(shù)量超過(guò)500家，Will表示，這個(gè)數(shù)字目前呈指數(shù)級(jí)增長(zhǎng)。

At present, among GoJoe's enterprise users, there are many large enterprises, and some large enterprises are still early users, such as PWC, Amazon, and PayPal. The number of enterprise users exceeds 500, and Will said that this number is still growing exponentially.

價(jià)格方面，產(chǎn)品的定價(jià)分為三個(gè)檔次，以參與挑戰(zhàn)的數(shù)量計(jì)費(fèi)，其中包年的價(jià)格是每個(gè)月144英鎊（折合人民幣約1241.57元），沒有免費(fèi)版本。這是它們目前最主要的收入模式和構(gòu)成。

In terms of price, the pricing of the product is divided into three grades, and the billing is based on the number of participants in the challenge. The annual subscription price is 144 pounds (equivalent to about 1241.57 yuan) per month, and there is no free version. This is their current main income model and composition.

實(shí)際上面向企業(yè)端市場(chǎng)上已有一些類似App，通常來(lái)說(shuō)，這類平臺(tái)會(huì)設(shè)置一些關(guān)于運(yùn)動(dòng)挑戰(zhàn)或者計(jì)步數(shù)形式的團(tuán)隊(duì)任務(wù)，員工完成任務(wù)后可獲得獎(jiǎng)勵(lì)或把獎(jiǎng)勵(lì)用于支持公益，從而幫助企業(yè)完成員工健康管理的工作。不過(guò)，從員工的角度來(lái)說(shuō)，這種步數(shù)挑戰(zhàn)的運(yùn)動(dòng)形式做法，最開始還有新鮮感，但無(wú)法充分和持續(xù)調(diào)動(dòng)他們的積極性。

In fact, there are already some similar apps in the enterprise-oriented market. Generally speaking, such platforms will set up some team tasks in the form of sports challenges or step counting. After completing the tasks, employees can get rewards or use the rewards to support public welfare. Thereby helping enterprises complete the work of employee health management. However, from the employee's point of view, this kind of step-counting exercise method is still fresh at the beginning, but it cannot fully and continuously mobilize their enthusiasm.

GoJoe想要打破工作和玩耍的界限——這個(gè)App不僅僅用于完成公司下派的健身任務(wù)，不只是一個(gè)工作性質(zhì)的App，而且在日常生活中在玩耍時(shí)也愿意使用它。

GoJoe wants to break the boundaries between work and play - this app is not only used to complete the fitness tasks assigned by the company, not just a work app, but also willing to use it when playing in daily life.

不同于步數(shù)挑戰(zhàn)的App，GoJoe在計(jì)算排名的時(shí)候采用加權(quán)統(tǒng)計(jì)方式，不同的運(yùn)動(dòng)賦予不同的積分。用戶可以發(fā)起團(tuán)隊(duì)挑戰(zhàn)，與其他人一起進(jìn)行線上比拼，或者團(tuán)隊(duì)與團(tuán)隊(duì)之間進(jìn)行比拼，獲勝的人將獲得一些獎(jiǎng)勵(lì)。通過(guò)這種趣味性和競(jìng)爭(zhēng)心理，促使人們?cè)敢馐褂肎oJoe去約其他人進(jìn)行運(yùn)動(dòng)。

Different from apps that challenge the number of steps, GoJoe uses a weighted statistical method when calculating rankings, and different sports are given different points. Users can initiate team challenges, compete online with other people, or compete between teams, and the winners will get some rewards. Through this kind of fun and competitive psychology, people are willing to use GoJoe to ask other people for sports.

同時(shí)，用戶還可以加入社區(qū)跟其他用戶互動(dòng)交流。在GoJoe上也入駐了一些KOL，分享關(guān)于運(yùn)動(dòng)學(xué)、營(yíng)養(yǎng)學(xué)、休息放松、心理健康等知識(shí)內(nèi)容。

At the same time, users can also join the community to interact with other users. There are also some KOLs on GoJoe, sharing knowledge about kinesiology, nutrition, rest and relaxation, and mental health.

Will表示，英國(guó)面臨著巨大的健康危機(jī)，太多人缺乏運(yùn)動(dòng)導(dǎo)致肥胖，加大患有疾病的風(fēng)險(xiǎn)，這對(duì)英國(guó)國(guó)民健康保險(xiǎn)的帶來(lái)沉重負(fù)擔(dān)，醫(yī)療支出成本變高。GoJoe如果應(yīng)用得當(dāng)，將節(jié)省企業(yè)和政府的醫(yī)療支出成本。

Will said that the United Kingdom is facing a huge health crisis. Too many people lack exercise and lead to obesity, which increases the risk of disease, which brings a heavy burden on the British National Health Insurance and increases the cost of medical expenses. GoJoe, if applied properly, will save businesses and the government healthcare costs.

除了英國(guó)本土，GoJoe很大一部分客戶業(yè)務(wù)在美國(guó)和加拿大，在新加坡、澳大利亞和歐洲的其他地區(qū)也有少數(shù)企業(yè)客戶。目前只提供英文版本。

In addition to the UK, a large part of GoJoe's customer business is in the United States and Canada, and there are also a few corporate customers in Singapore, Australia and other parts of Europe. Currently only available in English.

“我們很關(guān)注亞洲市場(chǎng)，很多企業(yè)有員工在那邊，因此我們也有很多用戶。我們目前重點(diǎn)是在完善GoJoe這個(gè)產(chǎn)品，提高市場(chǎng)占有率，擴(kuò)充到亞洲的企業(yè)。我覺得中國(guó)內(nèi)地是個(gè)巨大的市場(chǎng)，我從在該市場(chǎng)使用GoJoe的用戶了解到，這里的人們對(duì)游戲化、社交化的健身產(chǎn)品非常感興趣，我想要探索一下這里的市場(chǎng)。但首先我們的產(chǎn)品要先發(fā)布國(guó)際化版本。”Will表示。

"We are very concerned about the Asian market. Many companies have employees there, so we also have many users. Our current focus is on improving the GoJoe product, increasing market share, and expanding to Asian companies. I think the Chinese mainland market is a huge one. I know from users who use GoJoe in this market, people here are very interested in gamification and social fitness products, I want to explore the market here. But first, our products must be released in an international version .” Will said.

成立五年的GoJoe目前全職員工一共15人，公司設(shè)有倫敦和紐約兩個(gè)辦公室，除了全職員工，還有一些兼職、自由職業(yè)者，他們是遍布世界各地的項(xiàng)目承包商，大概有10個(gè)。

Founded five years ago, GoJoe currently has 15 full-time employees. The company has two offices in London and New York. In addition to full-time employees, there are also some part-time and freelancers. They are project contractors all over the world. There are about 10 of them.

拿了兩輪融資之后，投資者們也對(duì)GoJoe提出了一些規(guī)模方面的期望。Will表示，“在當(dāng)下這個(gè)經(jīng)濟(jì)環(huán)境，我們面臨的挑戰(zhàn)就是既要謀求擴(kuò)充規(guī)模，又不能成長(zhǎng)得太快?！?/p>

After taking two rounds of financing, investors also put forward some expectations for GoJoe in terms of scale. "In today's economy, the challenge for us is to scale without growing too fast," Will said.

三、中國(guó)市場(chǎng)已有相似產(chǎn)品，但市場(chǎng)需求相對(duì)固定

3. There are similar products in the Chinese market, but the market demand is relatively fixed

相比于國(guó)外的App已經(jīng)在比拼產(chǎn)品的健身服務(wù)專業(yè)度，中國(guó)的App更多是在教育人們養(yǎng)成運(yùn)動(dòng)習(xí)慣和滿足健身用品消費(fèi)需求。

Compared with foreign apps that are already competing for the professionalism of fitness services, Chinese apps are more focused on educating people to develop exercise habits and satisfy consumer demand for fitness products.

在中國(guó)內(nèi)地市場(chǎng)，面向企業(yè)提供服務(wù)的運(yùn)動(dòng)健身App并不多，這與中國(guó)的體育消費(fèi)市場(chǎng)處于快速發(fā)展期且尚未成熟有關(guān)。

In the Chinese mainland market, there are not many sports and fitness apps that provide services for enterprises. This is related to the fact that China's sports consumer market is in a period of rapid development and is not yet mature.

這種快速發(fā)展得益于2014年46號(hào)文件的推動(dòng)，文件提到要全面推廣全民健身，提升國(guó)民身體素質(zhì)，到2035年，中國(guó)要建成體育強(qiáng)國(guó)，實(shí)現(xiàn)健康中國(guó)的目標(biāo)，體育產(chǎn)業(yè)要成為國(guó)民經(jīng)濟(jì)的一個(gè)支柱型產(chǎn)業(yè)。

This rapid development has benefited from the promotion of Document No. 46 in 2014. The document mentioned that it is necessary to comprehensively promote national fitness and improve the physical fitness of the people. By 2035, China will build a sports power and achieve the goal of a healthy China, and the sports industry will become a pillar industry of the national economy.

在這個(gè)快速發(fā)展期，國(guó)內(nèi)大部分的Apps都是直接面向消費(fèi)者，比如Keep、咕咚、悅跑圈、悅動(dòng)圈、RQrun等。從最低門檻的跑步運(yùn)動(dòng)切入，通過(guò)“運(yùn)動(dòng)+社交分享+獎(jiǎng)勵(lì)”的方式，幫助用戶建立和培養(yǎng)運(yùn)動(dòng)習(xí)慣，然后圍繞不同的運(yùn)動(dòng)項(xiàng)目推出相關(guān)的鞋服、智能器材裝備、線下場(chǎng)館等，形成從線上到線下的商業(yè)生態(tài)閉環(huán)，這是過(guò)去近10年中B2C的Apps的常用做法。

During this period of rapid development, most Apps in China are directly oriented to consumers, such as Keep, Codoon, Joyrun, 51yund, RQrun, etc. Starting from running sports with the lowest threshold, through the method of "sports + social sharing + rewards", to help users establish and cultivate exercise habits, and then launch related shoes and clothing, smart equipment, offline venues, etc. around different sports, forming a From online to offline business ecological closed loop, this is a common practice of B2C Apps  in the past 10 years.

其中也有一部分開拓了to B的業(yè)務(wù)。據(jù)懶熊體育觀察，國(guó)內(nèi)面向企業(yè)提供服務(wù)的運(yùn)動(dòng)健身App，包括悅動(dòng)圈企業(yè)運(yùn)動(dòng)服務(wù)、企業(yè)咕咚、趣動(dòng)WillGo、青橙科技·億企練、樂(lè)刻運(yùn)動(dòng)企業(yè)健康服務(wù)等（注：若還有其他，歡迎在評(píng)論區(qū)留言補(bǔ)充）。具體的服務(wù)形式包括企業(yè)線上團(tuán)課、企業(yè)團(tuán)隊(duì)步數(shù)挑戰(zhàn)（部分App采用的數(shù)據(jù)來(lái)源是微信運(yùn)動(dòng)）等?？蛻敉ǔＲ源笮蛧?guó)企、大型民企等大公司為主。

Some of them have developed to B business. According to Lanxiong Sports' observation, sports and fitness apps in China that provide services for enterprises include 51yund Enterprise Sports Services, Codoon Enterprise Club, QudongWillGo, Qingchengfit enterprise-solution, Lefit Enterprise Health Services, etc. (If there are others, please leave a message in the comment area to add). Specific service forms include corporate online group classes, corporate team step challenge (some apps use WeChat sports data), etc. Clients are usually large state-owned enterprises, large private enterprises and other large companies.

然而，對(duì)于企業(yè)來(lái)說(shuō)，如果不考慮時(shí)間和空間的限制，不考慮異地社交的需求，首選的形式仍然是舉辦線下的企業(yè)團(tuán)體活動(dòng)，或者直接在企業(yè)辦公場(chǎng)所里建造健身房供員工使用。目前國(guó)內(nèi)企業(yè)對(duì)于員工健康管理的重視程度不夠以及相應(yīng)的醫(yī)療支出不足，加上兩國(guó)保險(xiǎn)制度的差異，使得像GoJoe這樣的App，目前恐怕還不能完全適應(yīng)中國(guó)市場(chǎng)的情況。

However, for enterprises, if they do not consider time and space constraints, and do not consider the needs of remote social interaction, the preferred form is still to hold offline corporate group activities, or directly build a gym in the corporate office for employees to use. At present, enterprises in China do not pay enough attention to employee health management and corresponding medical expenses, coupled with the differences in the insurance systems of the two countries, it is likely that apps like GoJoe cannot fully adapt to the situation in the Chinese market.

（懶熊體育作者湯俊聰對(duì)本文亦有貢獻(xiàn)）

(Juncong Tang, author of Lanxiong Sports, also contributed to this article)

聲明：本文來(lái)自懶熊體育www.atttc.com。

Disclaimer: This article is from Lanxiong Sports-www.atttc.com.