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成功辦賽關(guān)鍵在于人才,三位高管談備戰(zhàn)奧運(yùn)時(shí)的人才招募策略

2017-02-14 觀點(diǎn)Karl Oliver

成功辦賽關(guān)鍵在于人才,三位高管談備戰(zhàn)奧運(yùn)時(shí)的人才招募策略


吸引最優(yōu)秀的人才一直非常重要,但建立團(tuán)隊(duì)組織奧運(yùn)會(huì)或殘奧會(huì)這樣的大型活動(dòng)時(shí),尋找并獲得最合適的人手才是最關(guān)鍵的。而這正是GlobalSportsJobs(全體行)3位合作伙伴在組織籌備2016里約奧運(yùn)會(huì)時(shí)面臨的挑戰(zhàn)。


以下,來自英國奧委會(huì)、國際殘奧委員會(huì)和法國奧委會(huì)的三位高級(jí)管理者分別闡述了他們對(duì)尋找正確合作伙伴及線上招聘重要性的看法,特別是在面對(duì)奧運(yùn)會(huì)和殘奧會(huì)這樣重大和復(fù)雜的項(xiàng)目時(shí)。


成功辦賽關(guān)鍵在于人才,三位高管談備戰(zhàn)奧運(yùn)時(shí)的人才招募策略    


艾利斯·比弗斯(Alice Beevers),人力資源主管,英國奧委會(huì)(BOA)


“數(shù)字化人才招募是我們整體人才戰(zhàn)略成功的基礎(chǔ)。作為英國奧委會(huì)人事部門,我們通過網(wǎng)絡(luò)開展招聘工作。現(xiàn)在,求職者在網(wǎng)上搜索職位,求職申請(qǐng)也在網(wǎng)上自動(dòng)匹配,所以英國奧委會(huì)作為雇主強(qiáng)化數(shù)字化業(yè)務(wù)、彰顯我們的雇主品牌價(jià)值和團(tuán)隊(duì)價(jià)值是異常重要的,否則我們將倒在第一道門坎,無法吸引外界潛在的新的人才。


“GlobalSportsJobs讓我們的招聘流程發(fā)生了真正的改變。他們大大提高了招聘成功率。體育行業(yè)人才眾多,但我的經(jīng)驗(yàn)是優(yōu)秀人才可能會(huì)出現(xiàn)在任何意想不到的行業(yè)。


“GlobalSportsJobs所做的正是為英國奧委會(huì)提供了一個(gè)非常廣闊的線上人才網(wǎng)絡(luò),坦率地說沒有他們的幫助這是不可能的。過去的12個(gè)月,無論是通過網(wǎng)站推廣我們的雇主品牌,還是日常運(yùn)營我們的招聘工作,這一切都在線上完成。他們用專業(yè)的知識(shí)為我提供了很大的幫助,我們一起經(jīng)歷了整個(gè)招聘過程。與GlobalSportsJobs一起工作的美妙之處在于,英國奧委會(huì)能夠輕易看到付出的投資得到了多少回報(bào),因?yàn)槲覀兡軌蚩吹轿覀兘M建的團(tuán)隊(duì)在每天的工作中表現(xiàn)得是多么的出色。”


英國奧委會(huì)曾通過GlobalSportsJobs英國平臺(tái)發(fā)布了6個(gè)關(guān)鍵職位的招聘信息,包括公關(guān)、傳播、數(shù)據(jù)及管理崗位等,共獲得8048次瀏覽,收到362份工作申請(qǐng),即每個(gè)職位平均獲得60份申請(qǐng)。英國奧委會(huì)將繼續(xù)與GlobalSportsJobs合作,為即將到來的2018平川冬奧會(huì)組建團(tuán)隊(duì),并且已經(jīng)發(fā)布了兩個(gè)科學(xué)與醫(yī)學(xué)部門的高級(jí)職位招聘信息。


成功辦賽關(guān)鍵在于人才,三位高管談備戰(zhàn)奧運(yùn)時(shí)的人才招募策略


亞力克山大·施努爾(Alexandra Schnurr),人力資源高級(jí)經(jīng)理,國際殘奧委員會(huì)(IPC)


“對(duì)于殘奧會(huì)來說,與任何重大國際綜合性體育賽事一樣,賽事的質(zhì)量很大程度上要依靠辦賽人員的能力與素質(zhì)。要知道,吸引、獲得以及培訓(xùn)一支擁有足夠水準(zhǔn)的工作團(tuán)隊(duì),對(duì)我們賽事組織方來說十分關(guān)鍵,而GlobalSportsJobs在其中為我們提供了巨大的支持。


“我意識(shí)到讓我們的人才招募程序變得與時(shí)俱進(jìn)是非常重要的,它必須精準(zhǔn)地反應(yīng)網(wǎng)絡(luò)時(shí)代人們的行為模式。GlobalSportsJobs提供的服務(wù)和雇主品牌建立的契機(jī)就來源于此,讓我們可以高效地從龐大的勞動(dòng)市場選出合適的人才,并告訴未來潛在的雇員,來到IPC工作意味著什么。


“這家網(wǎng)絡(luò)招聘平臺(tái)廣闊的觸達(dá)能力已經(jīng)證明,它可以從行業(yè)跨度非常大的領(lǐng)域,將殘奧會(huì)需要的、跨文化的優(yōu)質(zhì)候選人才找出來。”


國際殘奧委員會(huì)曾通過GlobalSportsJobs平臺(tái)在8個(gè)月的招聘期內(nèi)發(fā)布了37個(gè)職位的招聘信息,這些崗位涉及多個(gè)領(lǐng)域,包括法務(wù)、廣播、公關(guān)、數(shù)字媒體、接待和人力資源等,最終在里約成功舉辦了迄今為止參賽規(guī)模最大的一屆殘奧會(huì)。


成功辦賽關(guān)鍵在于人才,三位高管談備戰(zhàn)奧運(yùn)時(shí)的人才招募策略


安妮·格羅斯佩耶·昆汀,高級(jí)主管,法國奧委會(huì)(CNOSF)


“法國奧委會(huì)對(duì)與GlobalSportsJobs的首次合作感到滿意。他們幫助法國奧委會(huì)在互聯(lián)網(wǎng)的雇主品牌進(jìn)行了定位,通過他們的平臺(tái)我們找到了更多可選人才,同時(shí)收到的簡歷質(zhì)量也更高,招聘進(jìn)來的人才后來都成為了非常成功的員工。”


法國奧委會(huì)通過GlobalSportsJobs法國平臺(tái)吸引到了更優(yōu)質(zhì)更多樣化的人才。在為里約奧運(yùn)會(huì)做準(zhǔn)備的9個(gè)月內(nèi),法國奧委會(huì)在GlobalSportsJobs上發(fā)布了11個(gè)職位空缺信息,包括管理、營銷、財(cái)務(wù)、科學(xué)與醫(yī)學(xué)、以及人力資源等崗位,共獲得16637次瀏覽,收到673份求職申請(qǐng),每個(gè)職位平均收到61份申請(qǐng)。




成功辦賽關(guān)鍵在于人才,三位高管談備戰(zhàn)奧運(yùn)時(shí)的人才招募策略


本文作者:Karl Oliver



英文原文:


THEY COULDN'T HAVE DONE IT IN RIO WITHOUT THE RIGHT TALENT


Attracting the best talent is always important, but when you’re assembling a team to take to the Olympic or Paralympic Games, finding and securing candidates of the finest calibre is essential. Such was the challenge facing three GlobalSportsJobs partners in the build-up to Rio 2016.


Here, senior executives at the British Olympic Association (BOA), International Paralympic Committee (IPC) and Comité National Olympique et Sportif Fran?ais (CNOSF) explain in their own words the importance of using the right partner for digital talent acquisition when embarking on such a large and complex operation.


成功辦賽關(guān)鍵在于人才,三位高管談備戰(zhàn)奧運(yùn)時(shí)的人才招募策略


“Digital is fundamental in the overall success of our talent strategy, as well as all of our recruitment drives. We as the British Olympic Association recruit via the web. Jobseekers will search for jobs online, applicants will apply online, so it is incredibly important for the British Olympic Association as an employer to have a very strong digital presence that clearly demonstrates our employer brand values and the Team GB brand values, otherwise we simply fall at the first hurdle and we’re not engaging the potential new talent that is out there.


“GlobalSportsJobs have really made a difference to our recruitment processes. They have turned what could be an average recruitment drive into a highly successful recruitment drive. The sporting landscape is vast but through experience I have found that talent can be found in the most unexpected of places.


“So what GlobalSportsJobs has done for the British Olympic Association is offer us a really broad digital network of job-seekers that quite frankly would otherwise have gone untapped. It is through their support over the past twelve months, whether that’s pushing our employer brand via the website, or even on an operational day-to-day basis when we’re going through a recruitment drive, which is all done digitally; they have the expertise that for me helps massively as we go through that process. And the beauty of working with GlobalSportsJobs is how easy it has been to measure the return on investment that the British Olympic Association has made, in that we see this on a dayto-day basis through the exceptional performance of our very highly talented team of people.”


The British Olympic Association advertised 6 key positions for their Rio Olympics team on the GlobalSportsJobs international English-language platform. These included roles in the PR & communications, digital and administrative functions. Job views totalled 8,048 and in all there were 362 applications for an average of 60 applications per job. BOA continue to use GlobalSportsJobs as they begin to build Team GB for Pyeongchang 2018 and have already advertised two high-profile roles in the science & medicine function.


成功辦賽關(guān)鍵在于人才,三位高管談備戰(zhàn)奧運(yùn)時(shí)的人才招募策略


“At the Paralympic Games, as with any major international multi-sport event, the quality of the event is largely dependent on the quality of its people. With this in mind, attracting, securing and training a workforce of sufficient calibre is a key priority for us around a Games and GlobalSportsJobs has supported us superbly with this.


“We recognise the importance of adapting and evolving our talent search processes to accurately reflect the behaviours of a digitally native workforce. The services that GlobalSportsJobs provide and the employer branding opportunities that are derived from this, allow us to penetrate the labour market effectively and educate future employees about what it means to work at the IPC.


“The extensive reach of the network has proven itself to deliver a multicultural and superior quality of candidates, across the very wide range of functions that are required to deliver a Paralympic Games.”


The International Paralympic Committee used the GlobalSportsJobs platform to advertise 37 roles across numerous functions, including legal, broadcast, PR, digital media, hospitality and HR over an eight-month period in the run-up to what turned out to be the biggest Paralympic Games to date. There were a total of 20,607 job views across the GlobalSportsJobs international English-language and German-language platforms, with 1,066 applications for an average of 29 applications per role.


成功辦賽關(guān)鍵在于人才,三位高管談備戰(zhàn)奧運(yùn)時(shí)的人才招募策略


“The Comité National Olympique et Sportif Fran?ais is satisfied with its first experience with GlobalSportsJobs. They helped CNOSF position its employer brand in the digital world, both quantitatively in terms of the number of people we could reach though their platform, and qualitatively in terms of the applications that we received from candidates who have since turned out to become successful employees.”


Through the GlobalSportsJobs French-language platform, CNOSF was able to attract a greater quality and diversity of talent. Over the nine-month period leading up to the Rio Olympics, they advertised and successfully filled 11 job vacancies across the senior management, marketing, accounting, science & medicine and HR functions, generating over 16,637 views and 673 applications - an average of 61 per job.


聲明:本文為懶熊體育編譯,文中觀點(diǎn)僅代表作者本人觀點(diǎn),不代表懶熊體育。


成功辦賽關(guān)鍵在于人才,三位高管談備戰(zhàn)奧運(yùn)時(shí)的人才招募策略

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